House Fly Marketing Dashboard

● LIVE DATA GTM v22

Google Search Console — Performance (Last 90 Days)

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Total Clicks
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Impressions
All queries
Avg CTR
Click-through
Avg Position
Weighted avg

Booking Funnel — Clarity (Last 7 Days)

Sessions
250
Bookings Started
46
Purchases
6

Step-to-Step Drop-off Rate

Funnel Insights

Biggest Drop: Checkout → Purchase (67%)
Only 1 of 3 checkout sessions complete. Investigate payment friction, form length, and trust signals.
Cart → Checkout: 50% drop
Half of cart users don’t proceed. Consider urgency cues or guest checkout.
Top of Funnel: 149 sessions → 7 bookings started
Most traffic is returning users on the dashboard. Only ~5% enter the booking flow.
Strong Mid-Funnel: Find → Cart (86% retention)
Provider selection and profile experience converts well once users start searching.
Google Analytics 4 — Last 28 Days
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Active Users (28d)
▲ Growth tracking
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Page Views (28d)
Last 28 days
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Sessions (28d)
Tracked events
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Bounce Rate (28d)
Multi-session metric
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Top Pages (Last 28 Days · GA4)

Traffic Channels (Last 7 Days)

Search Console — Top Queries (Last 90 Days)

Top Search Queries by Clicks

Top Queries Detail

QueryClicksImpressionsCTRPosition
house fly home services62326.1%6.0
housefly home services31421.4%10.4
pressure wash fence cost11230.8%9.7
2 bedroom cleaning prices11170.9%9.4
Microsoft Clarity — Last 7 Days
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Sessions
250
158 bot sessions excluded
Clarity · Last 7 days
Unique Users
194
77.8% new · 22.2% returning
Clarity · Last 7 days
Pages / Session
2.01
Avg scroll depth: 61.66%
Clarity · Last 7 days
Active Time
1.9m
Out of 4.5m total session
Clarity · Last 7 days

Smart Events (Last 3 Days)

User Behavior Issues

Mailchimp — Last 30 Days
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Total Contacts
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Mailchimp · Last 30 days
Subscribed
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Mailchimp · Last 30 days
Unsubscribed
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Mailchimp · Last 30 days
Campaigns Sent
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Mailchimp · Last 30 days
Tidio Live Chat — Last 30 Days
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Live Visitors Now
5
On site right now
Tidio · Real-time
Total Interactions
2
Mar 6 – Apr 4, 2026
Tidio · Last 30 days
Leads Acquired
1
Via chat
Tidio · Last 30 days
AI Conversations
2
Lyro resolution: 0%
Tidio · Last 30 days
Tracking & Pixel Status
ServiceStatusIDDataNotes
Google Analytics 4ActiveG-W4VNM9S9XFReceiving4K users YTD, healthy growth
Google Tag ManagerActiveGTM-NBJB9TX8v22 Live10 tags, 2 triggers, 11 variables (test envs blocked)
Google Search ConsoleActivehousefly.comReceiving277 clicks / 102.8K impressions (90d)
Microsoft ClarityActivev21xt9kfkjReceiving250 sessions last 7 days, heatmaps working
Meta PixelActive941782285454235MonitoringPageView + InitiateCheckout + Lead firing via GTM v22
Google AdsNewAW-16523856127No campaignsConversion tracking ready, no active campaigns
MailchimpActiveus1713.9K contactsWelcome email automation paused (id=8995)
Tidio ChatActivePRO PlanConnectedFlows quota reset needed; 1 active flow
ComplianzActivewp-admin/complianzAuto-consentReplaced CookieYes Apr 5. Banner disabled, opt-out link in footer Resources
Top Pages by Views — Clarity (Last 3 Days)
PageSessions
housefly.com/ (homepage)19
housefly.com/new-orleans/plumbing/5
housefly.com/services/5
housefly.com/account/newcustomer4
housefly.com/apartment-deep-clean-cost/4
housefly.com/new-orleans/painting/4
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