Reviews you earn in November are the reviews customers read in December. Here is the 30 day push: photo proof, automatic requests and thank you texts, starting tomorrow morning.
Tonight the porch lights go on, the candy bowl empties, and by 9 p.m. half your customers are asleep on the couch under a pile of wrappers. Tomorrow is November 1, and something quiet happens every year on that date. Homeowners stop thinking about costumes and start thinking about guests. They open their phones in late November looking for a cleaner, a handyman, a plumber, a painter, and the first thing they read is not your price. It is your last ten reviews and the dates on them. A profile whose newest review is from July looks closed. Eight reviews from this month looks like the company everyone is using right now. That is the whole idea behind the 30 day review push, and House Fly Pro already has the pieces built in.
Why November Reviews Pull More Weight Than Any Other Month
Three things make this month different. First, recency wins: people sort by newest and skim the first screen. Second, demand spikes right after Thanksgiving, when hosts want the house ready for December and landlords want units turned before year end. Third, the jobs you are doing right now are the best review material you will have all year: deep cleans, gutter clearing, furnace tune ups, leaky faucets fixed before the in laws arrive.
The simple math on a busy month
Say your crew closes 40 jobs between now and November 30. If you ask every single one and only one in five says yes, that is 8 fresh reviews in 30 days, which is more than many small companies collect in a year. The ask has to be automatic, and the proof has to already be in the customer’s hands.
The 30 Day Review Push at a Glance
Each week has one focus. Stack them and by Thanksgiving weekend your profile tells a very different story.
| Week | Focus | Where it lives in House Fly Pro |
| Week 1, Nov 1 to 7 | Photo proof on every job | Digital job checklist and photo proof (Silver and up) |
| Week 2, Nov 8 to 14 | Ask after every finished job | Automatic review requests (Gold and up) |
| Week 3, Nov 15 to 21 | Thank you texts to your regulars | Customer chat in one inbox (Silver and up) |
| Week 4, Nov 22 to 30 | Reply to every review, read the numbers | Marketing analytics dashboard and monthly report (Gold) |
Week 1: Photo Proof on Every Single Job
A review request lands harder when the customer has just looked at two photos of their own house, one before and one after. On House Fly Pro the crew checks off the digital job checklist and attaches photos as they go, and the customer can see the whole job timeline from their side. By the time the request arrives, the evidence is already in their phone. We covered the camera habits in detail in our post on before and after photos and review requests. Here is the November version.
What to shoot this week
- The before shot from the exact spot where you will take the after shot
- The one detail the customer complained about: the stained grout, the sagging gutter, the drip under the sink
- A wide shot of the finished room or yard with the lights on
- The cleaned up work area, because nothing earns trust like leaving it better than you found it
Make it a crew rule: no photos, no completed job. Ninety seconds, and it turns a three word review into a paragraph.
Week 2: Let the Ask Go Out by Itself
The porch ask is awkward for everyone. You are packing the truck and “if you could leave us a review” comes out sounding like a favor. On Gold, House Fly Pro sends an automatic review request after each job is marked complete, timed for when the customer is still looking at the clean kitchen. You never have to bring it up in person, and nobody on your crew has to remember.
Timing and tone
The request goes out while the result is fresh and the mood is good. Keep the tone the same as your texts: short, warm, no begging.
On Silver and still want the push
You can run the whole month by hand from the same inbox you use for customer chat. Right after the invoice with the pay link is paid, send one line: “Thanks again for having us out today. If you have a minute, a quick review helps our small company more than you know.” The invoice, the chat and the job timeline all live in one place, so the message takes ten seconds. Upgrading to Gold at $49 a month turns that ten seconds into zero.
Week 3: The Thank You Text That Sells Nothing
Thanksgiving week is the week to text your regulars and ask for nothing at all. No promo code, no “book now.” Just gratitude. A text that sells nothing books more work than any coupon, because it reminds people you exist a week before they plan December. Pull up your recurring customers in House Fly Pro and send one of these from the inbox.
- “Happy Thanksgiving from all of us. Thank you for trusting us with your home this year.”
- “Grateful for customers like you. If anything in the house needs attention before the holidays, we are here.”
- “Thanks for a great year. Your next visit is on the calendar and the reminder will come the day before.”
That last line is the quiet power of recurring services that auto rebook and auto charge. Your best customers never have to call, and automatic appointment reminders do the follow up for you.
Week 4: Reply to Everything and Read the Numbers
A reply to a five star review takes 20 seconds and shows the next reader that a human runs the company. A calm reply to a two star review is worth more than three new five star reviews, because everyone scrolls to the bad one first. Thank them, state what you fixed, and stop typing. The SBA guide to marketing and sales is a good reminder that reputation is marketing you do not pay for.
What Gold shows you on November 30
The marketing analytics dashboard and the monthly business report put the month on one screen: jobs completed, revenue, repeat customers and how your requests performed. Compare it to October and you will know which week moved the needle.
What the Push Costs to Run
Nothing extra. Photo proof, the job timeline, customer chat, reminders and recurring billing are all on Silver at $19 a month with three team members included. Automatic review requests, the dashboard and the monthly report come with Gold at $49 a month with twenty team members, one shared calendar and a free transfer of your contacts and calendars from Housecall Pro or Jobber. There are no hidden add ons, month to month, and yearly plans give you two months free. For comparison, Jobber publishes $49 to $499 a month and Housecall Pro $79 to $329, with extra team members at about $29 and $35 each. We broke that down line by line in our software bill comparison. Hiring for December? The SBA hiring guide covers the paperwork, and each extra team member is under $5 a month. One honest note: House Fly Pro is software. It does not send you customers. It makes the ones you already earned far more likely to tell the next one.
Start the review push on November 1. Photo proof, automatic review requests, thank you texts and a dashboard that shows what worked. Start your 14 day free trial tonight and have the crew checklist ready for the first job of the month.
Frequently Asked Questions
Does House Fly Pro send review requests automatically?
Yes, on the Gold plan and above. After a job is marked complete, House Fly Pro sends the customer a review request automatically, so nobody on the crew has to ask in person or remember later. Silver users can send the same request by hand from the customer chat inbox right after the invoice is paid.
How many reviews should a small company expect in a month?
It depends on volume and on whether you ask every time. A crew finishing 40 jobs that asks after each one and hears yes from one in five would add 8 reviews in 30 days. The key is making the request automatic and attaching photo proof, because customers who see the before and after respond more often.
What is the best way to respond to a negative review?
Reply within a day, thank the customer for the feedback, say plainly what you fixed or offered, and keep it to three sentences. Do not argue details in public. Future customers read your reply more closely than the complaint, and a calm, specific answer often does more for your reputation than several new five star reviews.
Is House Fly Pro cheaper than Jobber or Housecall Pro for review tools?
House Fly Pro Gold is $49 a month with automatic review requests, a marketing dashboard, a monthly report and twenty team members included. Jobber publishes $49 to $499 a month and Housecall Pro $79 to $329, with extra users at about $29 and $35 each. Every House Fly Pro feature is included, month to month, with no add ons.
